Hi, I’m Rachel! I’m a UX content designer, content strategist & copywriter. I help brands solve UX problems with content. When I’m not writing, I’m lacing up my shoes to run, cozying up with a great nonfiction book, or hanging out with my cat, Fuji. Want to work together? Send me a note at rach.hartwick@gmail.com, or connect with me on LinkedIn.
Content design & UX writing
• UX microcopy
• Product nomenclature
• UI text for interfaces and interactions
• Guidance and instructional content (tooltips, FAQs)
• System messaging (empty states, errors, notifications)
• Conversational UI and chatbot scripting
UX skills
• Qualitative & quantitative research
• Personas & user journeys
• Discovery workshops
• Information architecture
• Stakeholder interviews
• A/B testing recommendations
• Content audits
• Landscape and competitive analyses
Content strategy & branding
• Voice and tone development
• Style guides
• Brand positioning
• Tagline development and naming
• Editorial guides
• Messaging framework
• Content governance
Marketing & editorial
• Content hierarchies
• Website copywriting
• Ad writing (display, social media)
• Scriptwriting for TV and audio ads
• SEO blog writing
• Email campaigns
• Social media content and strategy
• Editing and proofreading
• Ghostwriting
Accessibility
• WCAG standards for accessible content
• Inclusive language
• Bias-free messaging
• Readability best practices
• Alt text
• Meta titles and descriptions
• Keyboard navigation-friendly content
Professional skills & tools
• PM software: Monday, Trello, Jira, Confluence
• Design software: Figma, Miro
• Google Suite, Microsoft, AHRefs
• Presentations and public speaking
• Cross-department collaboration
• Team building activities