Hi, I’m Rachel! I’m a UX content designer, content strategist & copywriter. I help brands solve UX problems with content. When I’m not writing, I’m lacing up my shoes to run, cozying up with a great nonfiction book, or hanging out with my cat, Fuji. Want to work together? Send me a note at rach.hartwick@gmail.com, or connect with me on LinkedIn.

 
 

Content design & UX writing

UX microcopy
Product nomenclature
UI text for interfaces and interactions
Guidance and instructional content (tooltips, FAQs)
System messaging (empty states, errors, notifications) 
Conversational UI and chatbot scripting

UX skills

• Qualitative & quantitative research
Personas & user journeys
Discovery workshops
Information architecture
Stakeholder interviews
A/B testing recommendations
Content audits
Landscape and competitive analyses

Content strategy & branding

Voice and tone development
Style guides
Brand positioning
Tagline development and naming
Editorial guides
Messaging framework
Content governance

Marketing & editorial

Content hierarchies
• Website copywriting
Ad writing (display, social media)
Scriptwriting for TV and audio ads
SEO blog writing
Email campaigns
Social media content and strategy
Editing and proofreading
Ghostwriting

Accessibility

WCAG standards for accessible content
Inclusive language
Bias-free messaging
• Readability best practices
• Alt text
• Meta titles and descriptions
• Keyboard navigation-friendly content

Professional skills & tools

PM software: Monday, Trello, Jira, Confluence
Design software: Figma, Miro
Google Suite, Microsoft, AHRefs
Presentations and public speaking
Cross-department collaboration
Team building activities