PRINCESS CRUISES 2024-25 work

I led the content design effort for Princess Cruises, shaping UX across high-impact projects over the course of a year. By the end of 2024, the company achieved 80% bookings for 2025, surpassing their goal; during this time, I played a key role in defining content design that helped contribute to an increase in bookings. Here are some of the specific projects I worked on:

• Home page

• Dining & drinks

• Staterooms

• Account profile

• Booking vision